As the year ends, it’s important for business owners to reflect on their goals and develop a new strategy for their company. That is why I have put together a list of emerging business trends to keep an eye on in 2023.

Artificial intelligence
AI is a buzzword that’s widely used by small business owners. It can help them improve their customer service and reduce the time spent performing mundane tasks. In the hospitality industry, for instance, chatbots and voice assistants have been gaining popularity.

In 2023, many small businesses will start using AI to improve their customer support and make their websites more engaging. For instance, an eCommerce site could use the technology to analyze a customer’s past shopping habits and provide suggestions based on that information.

Mobile Marketing
In 2021, over 85% of Americans own a smartphone. The number of people who use mobile devices will also increase in 2025. Mobile marketing is an important aspect of any company’s strategy.

One of the most important factors that businesses should consider when it comes to implementing a mobile-friendly website is ensuring that it is easy to use. This can be done through the development of a responsive design and a variety of call-to-actions that are designed to make it easier for users to navigate. Besides this, you can also try implementing Google Ads, which will allow you to target potential clients based on their geographical location.

Focus On Growing An Online Community
An online community is a great way for businesses to connect with their customers and establish themselves as an authority within their field. By sharing high-quality content about your expertise, you can gain the trust of your potential clients and become an authority figure in your field.

One of the most effective ways to build a community is through a forum that allows your customers to interact with one another. A Members’ Area is a great way for businesses to build a dedicated space for their most loyal customers. This will allow them to manage their appointments and order status.

Sustainability
Due to the increasing number of regulations aimed at reducing greenhouse gas emissions, many companies are starting to realize that business-as-usual isn’t an acceptable option. In 2022, a task force within the fashion industry made a significant declaration that mass production isn’t the main driver of the industry.

In response, fashion brand Bottega Veneta launched a lifetime warranty and certificate of repair program for its handbags. This is part of the company’s efforts to remain sustainable.